September 27, 2023

6 Profitable Types of eCommerce Websites to Boost Your Earnings in 2023

eCommerce Websites
Courtesy: Paytm Business

Have you ever wondered how eCommerce websites work? Would you like to try out and make some cash? This is a venture that can make you financially stable if done right.

We have curated 6 of the best eCommerce websites you can build and start wearing from. Get a pen and paper and jot something down as we plug you with the best business idea in 2023.

eCommerce Websites Types

Specific Product Websites

eCommerce Websites

This website specializes in selling a particular type of product or service. These eCommerce websites are typically targeted toward a specific market or interest. To create product-focused eCommerce websites, you have various options available. You can utilize platforms like Shopify or Sellfy, which provide comprehensive solutions for building online stores. 

Another option for creating your specific product website is to use WooCommerce, a widely used eCommerce plugin for WordPress. You’ll need a reliable hosting service that supports WordPress to get started. WooCommerce provides a user-friendly interface for managing products, inventory, orders, and payments, making running your online store easier. Both approaches offer flexibility and customization options to suit your specific needs. 


  • targets a specific market
  • Builds a loyal customer base
  • Offers a unique product or service


  • Challenges in building trust with customers
  • Difficulty in finding suppliers for unique products 
  • Keeping up with inventory and shipping is difficult

Specific Product Websites Examples

  • Wayfair for furniture
  • Zappos for shoes
  • Birchbox for beauty subscription box

Single-Brand Websites


A single-brand website is a dedicated online platform exclusively showcasing and selling products or services from a particular brand. Larger companies commonly use these websites to establish a strong brand presence and directly engage customers for sales. 

You can utilize popular and widely-used solutions like Sellfy, Shopify, or WooCommerce to establish a single-brand eCommerce website. The choice among these platforms depends on your specific needs and preferences. These solutions offer robust features and functionalities to help you effectively showcase and sell your brand’s products or services online.

A single-brand website can help you:

  • Provide different products and services
  • Get into direct communication with customers
  •  Build a strong brand image

On the other hand, single-brand websites make it difficult to, 

  • Build trust with customers
  • Build a user-friendly website
  • Keep up with inventory and shipping

Single-Brand Websites Examples

  • Nike
  • Dyson
  • Apple products

Digital Marketplaces

image 40 6 Profitable Types of eCommerce Websites to Boost Your Earnings in 2023
Courtesy: CNBC

A digital marketplace allows multiple vendors to buy and sell products or services. It is hands down one of the most popular eCommerce websites. Currently, t facilitates the connection and transaction between buyers and sellers, providing a convenient space for their interactions. 

To initiate a digital marketplace, you can utilize platforms like Softr or Sharetribe, which provide customizable features and payment options to create your marketplace. Another approach is to build a custom website from scratch using different tools like WordPress, Elementor, and WooCommerce, allowing you to tailor the marketplace according to your specific requirements and preferences. Digital marketplaces help you

  • Connect to a large customer base.
  • Provide a variety of products and services in one place.
  • Reach a wider audience.

Digital Marketplaces Examples

  • Fiverr for selling freelance services
  • Amazon for both physical and digital products
  • Etsy for hand-crafted items and printable products

You may also like: 10 Best hosting plus wordpress providers 2023

Auction Websites

eCommerce Websites
Courtesy: Reuters

An auction website serves as a platform where buyers can participate in bidding for products, and the highest bidder ultimately wins the auction. Instead of coding the website, you can design WordPress and use plugins specifically designed for auctions. 

Some popular plugins include YITH Auctions for WooCommerce, WP Auctions, available at just $39 per year, and Auctions Made Easy for WooCommerce. These plugins provide the functionality to design and develop your auction website on the WordPress platform, simplifying the process and allowing you to focus on creating a successful auction platform. An action website can;

  • It can be a profitable business model
  • Allow for price negotiation between buyers and sellers
  • Provide a platform for rare or unique products

However, some of its limitations are; 

  • Managing and moderating auctions difficulties
  • Customer trust problems
  • Solving problems between buyers and sellers

Auction Websites Examples

  • eBay: general auction website.
  • Flippa: Buying and selling businesses.
  • ShopGoodWill: Non-profit-inspired auction website.
  • Copart: auto auction website.
  • Sotheby’s: auction website for luxury & collector items.

Subscription Commerce Websites

image 43 6 Profitable Types of eCommerce Websites to Boost Your Earnings in 2023
Courtesy: Variety

This business model requires customers to pay recurring fees to access a product or service continuously. This fee can be charged monthly or annually. Subscription websites often provide recurring delivery services, such as monthly product boxes. To start a subscription website, you have several options available:

  • Shopify: You can use a subscription app like Recharge to integrate subscription functionality into your Shopify store.
  • Easy Digital Downloads: This WordPress plugin is suitable for digital products and allows you to set up subscription-based offerings.
  • Sellfy: This platform supports recurring payments, making it a viable option for setting up a subscription website.
  • WooCommerce: With WooCommerce, you can utilize plugins such as WooCommerce Subscriptions or other compatible plugins to enable subscription-based services.

Why Try It

  • It provides a steady revenue stream
  • It allows for the creation of unique and tailored products or services
  • It builds loyal customers

Some Drawbacks

Subscription commerce websites have issues with

  • Finding new subscribers
  • Managing and fulfilling subscriptions
  • Battling competition
  • Retaining customers

Popular Examples

  • Birchbox: Beauty Subscription box
  • Netflix: streaming Subscription service
  • Dollar Shave Club: Men’s grooming subscription box

Mobile Commerce

image 44 6 Profitable Types of eCommerce Websites to Boost Your Earnings in 2023
Courtesy: Wattpad

Mobile commerce is among the popular eCommerce websites in our current digital world. The idea involves using your mobile phones to buy and sell products. As mobile usage continues to spread, businesses recognize the significance of mobile commerce in connecting with consumers and boosting sales. 

One can leverage platforms like Shopify or BigCommerce to establish a mobile commerce website, which offers mobile-optimized solutions and built-in features tailored for mobile commerce. 

Alternatively, popular e-commerce platforms like WooCommerce, Prestashop, and Opencart provide mobile app integration add-ons, enabling the creation of customized mobile commerce websites. 

Another option involves enlisting the services of professionals on platforms like Fiverr to design and develop mobile apps and websites using modern technologies from scratch. This allows businesses to capitalize on the immense potential of mobile commerce and enhance their online presence. Here are some examples;

  • Amazon
  • Amazon Kindle App
  • Alibaba
  • Wattpad

Mobile eCommerce Ideas

  • Mobile app for renting or buying unique and exotic vehicles
  • A mobile e-commerce platform for buying unique and rare art
  • Mobile e-commerce platform for on-demand grocery delivery
  • Mobile e-commerce platform for renting high-end camera equipment 
  • Mobile app for food ordering
  • Website for selling second-hand clothing and fashion accessories


eCommerce is not for the faint-hearted. You must be constantly moving and ahead of everyone regarding ideas and productivity. Building eCommerce websites might be the easiest step in starting your journey; you should be keen on what comes ahead. 

eCommerce presents an excellent opportunity to leverage the growing popularity of online shopping. There is no sign of eCommerce business slowing down any soon, so you can take advantage of it and enjoy the benefits.


Hello, I am Lancederrique, a seasoned freelance writer, podcast show notes and article writer. With an impressive track record spanning three enriching years in the field of freelance writing and translation, I possess a unique blend of skills that make every word come alive on the page. My passion for the written word is beautifully evident in the captivating articles and podcast episodes I write. My talent has been recognized by renowned websites, earning me the privilege of contributing their exceptional storytelling prowess to various platforms including This one. If you are looking for a masterful touch that transforms ideas into engaging narratives, my qualities, and skills resonate with excellence in every keystroke.

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